Get in touch

contact@perennialtransformation.com+45 31 23 15 74Århusgade 88, 3. - 2100 Kbh ØCVR DK46626478

Perennial is a different kind of AI transformation partner. Based in Denmark working for Europe, helping executive leadership in private and public institutions drive AI transformation and growth. What makes us different is that we have owned the P&L, not just advised on it. Our products and services are designed by operators, for operators. And with more than a decade of blood, sweat and tears from making these technologies work, we know how to lead fundamental AI transformation from strategy through implementation.

Baltazar Hasselsteen Ozonek

Co-founder

Select experience:

  • 2026 to now — Co-founder, Perennial
  • 2019 to 2026 — VP AI & Innovation, Pandora
  • 2018 to 2019 — Senior Consultant Digital & AI, IBM
  • 2016 to 2018 — Head of Marketing Technology and Ad Operations, WPP

Highlights

  • Executive advisor to C-suite and Board on AI and automation
  • 80+ global team across analytics, data science, engineering and MarTech
  • Scaled global analytics hubs in Copenhagen, London and Bangkok
  • 1B+ DKK commercial impact from AI initiatives

Benjamin Leth Andersen

Co-founder

Select experience:

  • 2026 to now — Co-founder, Perennial
  • 2023 to 2026 — Head of Selling (CCO) and Managing Director, C&A
  • 2017 to 2023 — Sales Director, Director Global Marketing Strategy, Business Development, Pandora
  • 2015 to 2016 — Management Consultant, Novo Nordisk Consulting

Highlights

  • Commercial success on top and bottom line across e-commerce, retail and wholesale, with >4B EUR P&L ownership
  • Led large organisations through complex transformation, more than 15,000 FTEs, across HO, RO and >1,300 physical stores
  • Led Pandora's multi-year transformation of the digital marketing model: 450m EUR+ incremental revenue
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